|who produced California Jam and California Jam II, and was sponsored by Carling O'Keefe. It attracted over
110,000 fans, making it the largest paying rock event in Canadian history at that time. The Molson Canadian
Rocks for Toronto aka "SARSfest" featuring the Rolling Stones and AC/DC eclipsed that mark with an audience
of 450,000 people on July 30, 2003.
Canada Jam was the second of three major music festivals held at Mosport between 1970 and 1980. The other
two were the Woodstock-esque Strawberry Fields Festival held August 7–9, 1970 and the punk and new wave
themed, Heatwave Festival held August 23, 1980. Both these festivals were produced by Toronto promoter John
Brower who facilitated the introduction to Mosport Park for Feldman and Stogel.
Four television specials were made from the event and broadcast across the CTV television network in Canada.
Several performances from the show were eventually released on CD and video, both in bootleg and authorized
form including performances by Kansas and Triumph. The event was hosted by CFTR-AM (AM680) in Toronto.
Approximately 350 people were treated in the medical tent for fatigue, cuts and drug and alcohol-related ailments
but no major incidents or problems occurred. Tickets for the event sold for $20.00 in advance and $30.00 on the
day of the event and the event grossed an estimated 2.5 million dollars.
Headliners TRIUMPH included a cover of " Rocky Mountain Way "
The Canadian power trio closed the festival at 3:35 am.